Thursday, June 10, 2010

Baby-Scan Jesus

'He's on his way' is the latest campaign from The campaign is a reminder that 'Christmas starts with Christ'.

The campaign strikes a chord with me particularly as I've become a grandparent over the last few months. I look back on the months of anticipation, and the joy of seeing the scan pictures and the way that the unborn baby was growing inside mum.

This is what the creators of the campaign say about the reasoning behind their campaign.

Research has revealed that 85 per cent of people agree with the statement that "Christmas should be called Christmas because we are still a Christian country". But it also shows that only 12 per cent of adults know the facts of the Christmas story in any detail.

So if we Christians really want to keep Christmas focused on Christ, we must constantly re-tell the story of his birth in ways which engage positively with the public's interest.

In the 21st century, proud parents-to-be proudly announce the coming birth by showing friends and family the scan of the baby. Our new Baby-Scan Jesus poster uses this convention to place the birth of Christ in an ultra-contemporary context.

It is highly impactful. It has a sense of immediacy. It creates anticipation. And theologically it speaks of both the humanity and divinity of Jesus Christ.

There is no doubt that it will capture people's attention, generate headlines and create countless conversations about the true meaning of Christmas.

I couldn't have put it better!

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